But what happens when many of these systems are too technical, time-consuming, or simply not designed around the realities farmers face every day?

In this episode, Sharon Nkwah sits down with Charis Aherne, Head of Agricultural Impact at VSAg, to discuss the growing pressure around sustainability reporting, the challenges farmers face with current systems, and how simpler tools like mobile video and AI-supported data collection could help make the process more practical and accessible.

The conversation also explores what these changes could mean for food systems, supply chains, and farmers across emerging markets in the years ahead.

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Rather than treating trust as an abstract idea or a communications problem, this conversation looks at how trust affects access, timelines, resistance, and day-to-day decision-making. It explores why effort alone can't compensate for a trust gap, why standard performance metrics often miss what's really happening, and why consistency matters more than intensity.

This episode is part of January's editorial focus on authority and foundations, alongside the latest edition of Roots & Reach, which examines how authority is built, recognised, and withdrawn in African markets.

In This Episode

1. Why trust is often noticed only when things feel stuck
2. How trust shows up in access, timelines, and resistance
3. Why you can't outwork a trust gap with more effort
4. What consistency actually signals to the market
5. Why trust is ultimately a leadership issue, not a messaging one

Engage With the Podcast

The Let's Talk Agriculture podcast features:

1. Editorially curated conversations (by invitation)
2. Podcast partnerships (short- to medium-term)
3. Branded or thematic mini-series developed with partner organisations

For inquiries or collaborations, email podcast@letstalkagriculture.com or sign up here.

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In many African markets, it isn't.

In this episode of the Let's Talk Agriculture podcast, we slow the conversation down and examine how trust and authority are actually built and lost across African markets.

We talk about why being visible doesn't automatically make organisations credible, how trust is assessed quietly through behaviour and patterns, and why leadership decisions matter more than messaging when it comes to legitimacy.

This episode builds on our January Roots & Reach edition, Authority Is Built, Not Claimed, and explores what that idea looks like in practice.

If you work across African markets, this is a conversation worth sitting with.

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Many founders had great ideas and real impact, but struggled to communicate their value in a way funders and partners could understand.

In today's episode, we explore why simple, consistent communication, from updates to storytelling to thought leadership made the difference this year.

This episode is a guide for leaders preparing for 2026.

If you want funding, partnerships, or influence, your message needs to be clear.

Let's help you get started in 2026:https://tally.so/r/mZpkKv

Get our Year-end bundled offer(Available in store): https://www.coachlico/letstalkagriculture

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In this episode of the Let's Talk Agriculture Podcast, we sit down with Taylor Quinn, Founder of Tailored Food, to explore what it really means to build nutritious, low-cost food systems rooted in African culture.

Taylor shares how his team is rethinking food systems by combining community insight, local ingredients, and smart business models that make nutrition sustainable — not charity-based. From leveraging consulting work to fund social impact projects, to navigating the complexities of working with the UN system, this conversation offers a real look at how impact and innovation can co-exist.

If you care about food security, African agriculture, or sustainable food innovation, this episode will leave you inspired and more importantly, equipped with new ideas for what's possible.

Produced by LTA Studio — helping agribusinesses, innovators, and organizations amplify their stories and visibility across Africa's agriculture and food space.

Partner with us: studio@letstalkagriculture.com

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At the heart of this shift is Dr. Gustavo Sosa, Founder and Scientific Director of INBIOAR Global LTD, whose work focuses on discovering natural compounds that can replace synthetic herbicides and pesticides. His mission is simple yet powerful: to inspire a cleaner, smarter agriculture built on nature's own intelligence.

In this episode of The Let's Talk Agriculture Podcast, hosted by Sharon Nkwah, Dr. Sosa shares how biodiversity is driving innovation in crop protection, what Africa can learn from Latin America's clean agri-tech journey, and how young scientists can lead the next wave of sustainable transformation.

Tune in to hear how nature is not just part of agriculture's past, but its future

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From soil carbon projects to the use of remote sensing, Ann explains how African farmers and agribusinesses can directly benefit from carbon credits.

Together, they explore the practical side of carbon markets — how they work, why they matter, and what it will take for agriculture to play a leading role in Africa's green economy.

Whether you're a farmer, policymaker, or agribusiness leader curious about climate-smart opportunities, this episode offers clarity, context, and actionable insights.

Tune in to learn:

▫️What carbon markets really are and how they function

▫️Why agribusinesses in Africa should care about carbon finance

▫️How farmers can earn and benefit from soil carbon initiatives

▫️The challenges and opportunities ahead for African agriculture in the carbon economy

This episode is part of our Carbon Markets Series on The Let's Talk Agriculture Podcast — exploring how Africa can unlock climate opportunities through innovation, investment, and collaboration.

Host: Sharon Nkwah

Guest: Ann Maina, Boomitra

For sponsorships, collaborations, or podcast visibility packages, email studio@letstalkagriculture.com.

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From national initiatives to market regulation and data standards, Fundile breaks down what's working, what's not, and what Africa needs to get right to make its carbon markets credible and transparent.

Tune in to explore:

• The state of carbon market policy across African countries

• How transparency and data can drive real market integrity

• Why implementation — not just policy — will define Africa's success

• The balance between adopting global standards and defining our own

This episode is part of our Carbon Markets Series — exploring the people, policies, and possibilities shaping Africa's green transition.

Join our Let's Talk Agriculture Podcast Network, a private community where guests, listeners, and agribusiness leaders connect, collaborate, and continue these conversations:

Start Your Visibility Journey with the Let's Talk Agriculture Podcast:

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🎧 Tune in to learn about: Unlocking climate finance and investment opportunities in Africa

The challenges of building scalable, transparent carbon projects

The role of startups and private-sector innovation

How Africa can claim a stronger, more equitable place in the global carbon economy

This episode is part of our Carbon Markets Series — exploring the people, policies, and possibilities shaping Africa's green transition. Join our Let's Talk Agriculture Podcast Network, a private community for guests, listeners, and agribusiness leaders to connect and collaborate: http://selar.com/LTA-Network

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Join Our Private Community:

I'd love for you to continue this conversation with us inside the Let's Talk Agriculture Podcast Network — it's our private space where we connect beyond the mic, share opportunities, and build collaborations in real time. If you've ever wanted to be part of Africa's growing agribusiness ecosystem, this is where it's happening.

🔗Join the network

Support the Podcast: If you enjoy what we're creating and want to see more voices and stories from across Africa featured on the show, you can support the podcast here: https://selar.com/showlove/theletstalkagriculturepodcast

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In this solo episode of the Let's Talk Agriculture Podcast, Sharon Nkwah breaks down the critical difference between being seen and being influential for both leaders and organizations in agribusiness.

You'll hear why authority attracts partnerships, funding, and opportunities and how to start building it through clarity, consistency, and the right platforms.

🎧 Tune in to learn practical steps to move beyond attention into lasting influence.

💡 Want to support the growth of this podcast? You can do so here: SUPPORT

This podcast is powered by LTA Studio, the media and production arm of Let's Talk Agriculture LLC.

We help organizations leverage podcasting and media platforms to build credibility and authority. If you'd like to get involved or explore podcast production for your organization, email us at studio@letstalkagriculture.com.

New! We've launched The Let's Talk Agriculture Podcast Network — a private community where listeners and guests connect, collaborate, and unlock opportunities.

Join our new private community, The Let's Talk Agriculture Network — a space for leaders, innovators, and professionals shaping Africa's food systems.

Inside, you'll:

✨Connect directly with peers across the continent

✨Share insights and opportunities in real-time

✨Join live discussions after every episode

👉🏽 Membership is exclusive. Learn more and join here: selar.com/LTA-Network

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It's not about big words or complicated strategies. It's about keeping your message clear, showing the real people behind your brand, and actually engaging with your audience.

These are practical steps any agribusiness can start using right away.

🎧 Listen in, take what works for you, and let's keep building stronger brands in African agriculture.

👉 Want to support the podcast? Show us some love here: https://selar.com/showlove/theletstalkagriculturepodcast

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But it's not all smooth sailing. We'll also tackle the challenges that come with this transformation—think infrastructure hurdles, digital literacy gaps, and the slow pace of adoption and how these very challenges open up unique opportunities for businesses, brands, and farmers to flourish.

If you loved this episode, consider supporting the podcast! CLICK HERE

At LTA Studio, we're passionate about helping organizations create content that resonates. Whether it's engaging podcasts, dynamic webinars, or captivating videos, we've got the expertise to showcase your work and reach audiences not just across Africa, but beyond. Let us help you tell your story in a compelling way!

Interested in guest placements or sponsorships? Drop us an email at studio@letstalkagriculture.com.

Ready to join the conversation?: CLICK HERE

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In this episode, I sit with Ilyasu Ishak, Business Development Manager at CropIT, to unpack the realities on the ground:

• How effective input distribution can transform yields
• Why timing is critical for farmers' success
• The risks of leakages and mismanagement
• What lessons Nigeria can borrow from past interventions

This is a must-listen for anyone following agricultural policy, agribusiness, or the future of food security in Nigeria.

Produced by LTA Studio

Looking to launch or grow your podcast? At LTA Studio, we help organisations and thought leaders tell powerful stories that reach the right audience. From production to promotion, we've got you covered. Email us at studio@letstalkagriculture.com

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In this episode of the Let's Talk Agriculture Podcast, Sharon sits down with Michael Jones, Co-Founder and Lead Architect at AgroReGenerations, to explore what it really means to put farmers first in the fight for climate justice.

Michael shares his journey from city life to co-founding a global initiative spanning East Africa and Indonesia, and why inclusion, equity, and transparency must be at the core of climate action. Together, we unpack:

• Why "farmers first" is more than a slogan and what it looks like in practice
• The tension between climate justice and carbon offsets
• How AgroReGenerations is redefining offsets and avoiding greenwashing
• The role of multiple SDGs in creating a holistic path to resilience
• A vision for an inclusive, climate-smart agricultural future

If you care about equity, climate justice, and building resilience for the farmers who sustain us all, this episode is a must-listen.

About LTA Studio

This podcast is proudly produced by LTA Studio, the media and production arm of Let's Talk Agriculture LLC. At LTA Studio, we help organizations:

🔸Produce & edit podcasts that tell compelling stories

🔸Create engaging video content that connects with your audience

🔸Design high-quality publications & media assets to elevate your brand

If you'd like to collaborate with us on podcast production or media support, reach out via studio@letstalkagriculture.com.

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In this episode, we dig deep into the role of soil health, regenerative agriculture, and the importance of African-led conservation efforts. Our guest unpacks the causes of land degradation, the potential of regenerative practices, and the mindset shift needed to protect the very foundation of food systems across the continent.

Whether you're working in agri-development, policy, or running a business in the value chain, this conversation will give you new perspective on the ground beneath your feet.

Let's Talk Agriculture Podcast is brought to life by LTA Studio — the media and creative arm of Let's Talk Agriculture LLC.

We help organizations across the agriculture and food ecosystem bring their stories to life. Whether you're building a brand, launching a podcast, or need visuals that truly connect, we've got you covered.

• Podcast Production

• Storytelling & Campaigns

• Branding & Design

• Website Design & Development

👉 Get in touch: studio@letstalkagriculture.com

⸻

We're always looking for bold thinkers, doers, and builders to feature on the show. Have a story to share? Click here to pitch yourself

Love what we're doing? Help us keep this platform going. You can now support the show via Selar.

Buy us a coffee here

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From tone and pacing to cultural familiarity and sound design, we explore what makes people actually listen, especially in agriculture, development, and social impact projects.

If your campaigns sound good to you but don't connect with your audience, this episode is for you.

Hosted by: Sharon Idahosa

Produced by: LTA Studio

LTA Studio is the creative and production arm of Let's Talk Agriculture LLC.

We help organizations across Africa and beyond bring their media to life — with services that include:

– Podcast production

– Voice direction and scripting

– Regional voice talent sourcing

– Audio storytelling and editing

– Branded content support

🎯 Whether you need full production or creative guidance for a campaign, our Pan-African team has you covered.

📩 To work with us, email: studio@letstalkagriculture.com

If you're working in agriculture, development, food systems, or regional media — and have a story, strategy, or insight to share — we'd love to hear from you.

We spotlight voices across the continent and beyond.

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In this episode, Sharon Nkwah opens up a much-needed conversation around communications in agricultural development. While many NGOs and international development teams are doing powerful work across Africa, the message often gets lost — not due to lack of effort, but lack of alignment.

From missed audiences to overlooked behaviors, we explore the subtle but important barriers that limit the reach and relevance of agricultural projects.

You'll learn:

• Why one-size-fits-all messaging doesn't work in agriculture
• The importance of understanding context, channels, and communication behaviors
• How real engagement starts with real insight
• What we're building at Let's Talk Agriculture LLC to help organizations bridge the communication gap

If you've ever wondered why your outreach feels off — or how to build stronger engagement across your agri-projects — this episode will give you a better path forward.

———————————————————

• Work With Us – Your Fractional Communications Advisory

Need more than a copywriter or content creator? We offer strategic communications advisory designed for organizations working in food systems, climate, and agriculture.

From campaign design to positioning and message clarity — we partner with your team to align communication with your goals and your audience.

Let's build something effective — and intentional.

👉Request a Quote

Good communication isn't about more content — it's about the right content, reaching the right audience.

Sentra Lite is our beta tool that helps you:

• Understand how your project messages are perceived
• Identify communication gaps before they become missed opportunities
• Strengthen connection with farmers, cooperatives, youth, and more

If you're working on a live project and want better communication results, Sentra Lite is for you.

Beta access is available this July.

👉Start with Sentra Lite

Coming soon: Sentra Insights — our full communications intelligence platform designed for agriculture and development teams.

Built to help you:

• Analyze the effectiveness of your messaging across different audiences
• Make data-informed adjustments to improve engagement
• Avoid common pitfalls in outreach and visibility efforts

If you're leading communications, knowledge management, or community engagement in an NGO or development context — this is the platform for you.

Join the waitlist to get early access and updates.

👉 Join the Waitlist

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In this episode of Let's Talk Agriculture, we're joined by Karl Morteo, Senior Information Technology Officer at the Food and Agriculture Organization (FAO), to explore the FAO Agro-Informatics Platform — a powerful digital tool transforming how countries access and use agricultural data.

We break down what agro-informatics really means, how the platform supports smarter decision-making on the ground, and why it matters for the future of resilient, inclusive food systems. We also touch on FAO's creative global campaign, "Travel Around the World with the Agro-Informatics Platform", showing how data is making real impact — from policy rooms to classrooms.

Whether you're in agtech, rural development, or food systems policy — this is a must-listen.

⸻

🎙️Want to reach an engaged agricultural audience?

Partner with us to promote your organization or campaign through our podcast. Let's co-create impact: Explore Podcast Partnership

📊 Drowning in feedback from farmers?

Sentra Lite helps you turn WhatsApp messages, survey responses, and voice notes into real insight — with no dashboard or setup required.

Start scanning your farmer voice data today:Learn More About Sentra Lite

📢 Need fractional communications support?

We work with agri-projects and development teams to turn their impact into influence.

Explore our plug-in comms solutions: Get Communication Support

💼 Looking for smart, simple tools to run your agribusiness?

Try BrandDrive, our go-to for inventory, invoicing, and expense tracking.

Sign up with our affiliate link: Join BrandDrive

Subscribe and follow us for more high-impact stories at the intersection of agriculture, innovation, and strategy.

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In this solo episode, I'm speaking honestly about something we don't talk about enough: why communication is still treated like an afterthought in agriculture and what that's costing us.

We'll unpack why the silence exists, how donor cycles and project structures play a role, and what it means for the people doing the work behind the scenes. If you've ever felt like your project or organization deserves to be better seen and understood — this conversation is for you.

And if you're looking to grow your own visibility, manage your business better, or get expert help telling your story, there are a few resources you should check out:

→ Want to manage your finances and inventory better? We recommend BrandDrive — it's one tool we love for agri-businesses. (affiliate link)

→ Ready to increase your visibility through podcasting or strategic storytelling?

Explore a brand partnership with us

→ Prefer behind-the-scenes content, premium benefits, and exclusive episodes?

Join our Podcast Membership

→ Need help communicating your work more clearly?

See how we can support your organization: Our Services

Thanks for tuning in and here's to making good work seen.

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But what does that really mean for the average agri-business especially one operating in informal or under-digitalized environments?

In this episode of the Let's Talk Agriculture podcast, we dive into the power of data and how agri-businesses can start making smarter, more strategic decisions even with limited digital infrastructure.

We're joined by Beatrice Omoh, the COO at BrandDrive, a business management platform supporting small businesses with simplified tools for operations, inventory, sales, and finance. While they're new to the agriculture space, they're stepping in as a tech partner ready to support smallholder value chains.

We explore:

• Why data is essential for agri-business survival and growth
• How to begin collecting and using data — without expensive tools
• The role BrandDrive can play in building structure for agri-SMBs
• How to form better habits around recordkeeping and decisions
• What it means to run a future-ready agri-business in today's digital economy

This isn't about replacing how you already work, it's about enhancing it with tools that make your decisions smarter and your growth intentional.

🎯 Ready to start simplifying your operations and building better business habits?

Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta

🙌 Support the Podcast

Love what you hear? Help us keep the conversation going.

✨ Become a member or explore brand partnership opportunities on our Fourthwall page:

https://letstalkagriculture-shop.fourthwall.com/pages/podcast-extras

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In this episode of the Let's Talk Agriculture podcast, we're joined by Ndu Ekwomadu, CEO of BrandDrive, to talk about how digital tools can help agri-businesses become more resilient, structured, and ready for growth.

BrandDrive may be new to the agriculture space, but they've already helped countless small businesses simplify operations and use data to make smarter decisions. Now, they're stepping into agri-business not as experts, but as a fintech partner eager to support the ecosystem.

We explore:

• The hidden operational gaps that hold agri-businesses back
• How tools like BrandDrive support better recordkeeping, visibility, and funding readiness
• What it means to build a future-ready agri-business
• Why tech isn't just for the "big players" and how even the smallest agribusiness can start to digitize, one step at a time

👉 If you're ready to grow your agri-business intentionally, this episode is packed with insight and practical direction.

🎯 Ready to simplify your operations and take control of your business data?

Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta

👋 Want to work with us?

We're actively partnering with organizations across agriculture, fintech, logistics, and more to spotlight the stories that matter.

✨ Learn about our brand partnership opportunities and get featured on our podcast: Click Here

✨Or become a member and support independent agri-media — plus get access to exclusive content and behind-the-scenes updates: Click Here

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A farmer? A tractor? A field?

That's part of the story—but not the full picture.

In this episode, I'm shining a light on the ecosystem enablers—the people, companies, and systems that support the farmer and make agriculture work efficiently, profitably, and sustainably.

From logistics that cut post-harvest losses, to fintech solutions reaching underserved communities, to insurance and AgTech—agriculture is bigger than we think.

You'll hear real stories too—like a poultry farmer in Bayelsa who lost over 5,000 birds to flooding… and had no insurance.

This is a call to look beyond the farm and recognize the power of collaboration.

1. Become a podcast member & support our work: https://letstalkagriculture-shop.fourthwall.com/pages/podcast-extras
2. Want to partner with us?

Get your brand featured on the podcast and across our platforms.

https://letstalkagriculture-shop.fourthwall.com/pages/partner-with-us

If this made you think—share it.

Follow us for more real, honest conversations about agriculture and the people making it work.

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In this first episode of our new series, I'm telling the full story—how Let's Talk Agriculture started during the pandemic, what inspired the first mic drop, and how it grew into a platform that now reaches over 70 countries.

I'm also sharing:

• The impact we've made with the podcast
• Why we've shifted focus to ecosystem enablers
• Who we serve today, and why their stories matter

Whether you're a fintech founder, AgTech innovator, or part of an NGO supporting farmers—this episode is for you.

🎧 Tune in and get to know us all over again.

Learn more: letstalkagriculture.com

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Do You Want to be a Part of this Story?

1. Click to Become a Podcast Member

2. Click to Partner with the Podcast

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Agro Market Square provides a B2B platform that connects smallholder farmers directly to buyers, processors, and other value chain actors. One of their standout features is their escrow-secured transaction system, which protects both buyers and sellers from fraud—one of the most pressing challenges in online agricultural trade.

This conversation explores:

• Why trust is the backbone of successful agri-trade
• How Agro Market Square's escrow system works
• The challenges and opportunities in Nigeria's digital agri-marketplace space
• How smallholder farmers benefit from transparency and direct market access
• What the future looks like for agri-marketplaces in Africa

Whether you're a farmer, agribusiness owner, digital platform builder, or someone interested in the future of food trade, this episode offers valuable insights on how to make agricultural e-commerce work—safely.

Guest: Izuchukwu Areh, Co-founder, Agro Market Square

Sponsored by: Agro Market Square

Visit their website: https://agromarketsquare.com

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You'll learn how Farmties supports businesses engaged in value-added processing and export by providing working capital, technical support, and access to essential services like quality assurance, logistics, and buyer connections.

Whether you're in agribusiness, policy, or development, this episode offers a practical look at what it truly takes to unlock Africa's export potential.

• Understanding the export readiness gap in African agribusiness
• Why financing isn't enough without supply chain support
• How Farmties bridges the gap from smallholder sourcing to global shelf presence
• The future of processed agri-products from Africa
• Real-world insights for agribusiness owners and stakeholders.

This episode is proudly sponsored by Farmties Capital, a company dedicated to financing and supporting African agribusinesses in value-added processing and export.

Farmties helps businesses sourcing from smallholder farmers access working capital and meet international standards—enabling a more connected, efficient, and profitable agricultural export system.

Explore more about their work at www.farmties.com

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We're joined by FeyiKemi Fadurogbangba, a key leader in the program, who shares deep insights into how HortiNigeria is empowering smallholder farmers, particularly women and youth, through targeted support, capacity building, and inclusive value chain development.

From impactful training programs to success stories that prove agriculture can be a tool for prosperity, this conversation uncovers how HortiNigeria is strengthening market systems and setting a new standard for sustainable agriculture in Nigeria.

This episode is proudly sponsored by the HortiNigeria Program.

We thank them for their support and commitment to driving real change in Nigeria's agriculture sector.

HortiNigeria is a four-year program implemented by a consortium of partners and funded by the Embassy of the Kingdom of the Netherlands in Nigeria. The program is designed to strengthen the resilience and inclusivity of Nigeria's horticulture sector, with a special focus on empowering smallholder farmers, women, and youth.

Through strategic interventions, HortiNigeria works to:

• Improve access to quality inputs and services
• Enhance technical knowledge through training and extension
• Strengthen farmer groups and cooperatives
• Improve access to markets and finance

By building strong horticulture value chains and fostering collaboration across stakeholders, the program is laying the groundwork for a more resilient and sustainable food system in Nigeria.

Learn more: www.ifdc.org/projects/hortinigeria

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Whether you host one or sponsor one, niche podcasting lets you share your story in the right space—without chasing every platform or burning your budget.

I'm breaking it all down in my usual way—real talk, real examples, and maybe a little laughter along the way.

So if you're tired of scattered marketing and want something that actually works?

This one's for you.

For collaboration, email us at corporatecommunications@letstalkagriculture.com

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Marc unpacks the key factors driving this price increase and whether these shifts are sustainable in the long run. With manufacturers seeking cocoa alternatives to offset costs, we examine whether these substitutes could reshape the industry or remain niche options.

The conversation also highlights a critical challenge—how can the chocolate industry strike a balance between fair pricing for farmers and affordability for consumers?

As innovation brings new possibilities like lab-grown cocoa, we explore whether these advancements will disrupt traditional cocoa markets or complement them.

At Let's Talk Agriculture LLC, we are committed to driving meaningful conversations that bridge industry gaps and support sustainable solutions for agribusinesses. This discussion underscores the importance of clear communication and strategic positioning in navigating shifts within the global agriculture sector.

Tune in for an insightful discussion on the future of cocoa and the evolving chocolate industry.

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You'll learn:

• The key factors investors consider before funding agribusinesses
• Why branding matters and how it impacts investor decisions
• How to build credibility through media exposure, customer success stories, and thought leadership
• The steps to becoming investor-ready—from knowing your numbers to refining your pitch
• The best ways to approach and engage with investors for long-term success

Whether you're actively seeking investment or just preparing for future opportunities, this episode will help you position your agribusiness for growth and funding success.

At Let's Talk Agriculture LLC, we help agribusinesses develop strategic communication, branding, and thought leadership to gain visibility and attract the right investors.

Want to make your agribusiness investable? Let's talk!

🎧 Tune in now!

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Our guest, Chizoma, a seasoned advisor in the food health industry, guides us through the critical concepts of reducing, recovering, and recycling food waste. From understanding the differences between food loss and food waste to the significant environmental, economic, and social impacts, this episode dives deep into actionable solutions and strategies that businesses, governments, and individuals can adopt.

Sharon and Chizoma also share inspirational stories of innovative approaches and personal experiences in tackling food waste, aiming to motivate listeners to make conscious efforts toward building more sustainable food systems.

Join us in this crucial conversation and learn how you too can play a part in creating a more sustainable future.

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Join Sharon as she hosts Alan Perlstein, a pioneering food technology expert, to explore the impacts of technological innovations in food production. Discover the potential of lab-grown cocoa as a sustainable alternative, its effects on traditional farming, and how such innovations could redefine the future of chocolate.

Alan shares insights into the challenges faced by cocoa farmers, especially in Africa, and how the demand for cocoa is outpacing supply. Learn how lab-grown cocoa might impact the market, its ability to mimic traditional flavors, and the debate around differentiating between traditional and lab-grown cocoa in the market.

Tune in to understand the dynamics of the cocoa industry, the role of technology in food production, and the implications for farmers and consumers alike.

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This episode dives into how podcasting can be a powerful tool for building credibility, influence, and long-term business impact in the agriculture industry.

Learn why thought leadership is not an overnight success and how consistent, meaningful conversations can position your brand as a go-to expert.

Discover practical strategies for leveraging podcasting for thought leadership, from crafting impactful episodes to expanding reach through repurposed content and guest appearances. Shift your focus from immediate metrics to lasting influence and explore how podcasting can become a strategic tool for brand growth and industry positioning.

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Join us as we uncover common pitfalls in ESG communication, such as focusing on compliance over sustainable impact and the dangers of greenwashing. Discover the importance of storytelling in conveying real-life impacts and how leveraging platforms like podcasts and video documentaries can enhance your message.

Let's Talk Agriculture Limited offers strategic communication, branding, and media solutions to help your agribusiness stand out and thrive.

Tune in to learn how to make ESG an integral part of your growth strategy, engage your audience effectively, and ultimately unlock greater business value.

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Joining the conversation is Alfred Ukane, a passionate agricultural innovator, who shares insights on the challenges, opportunities, and solutions that young agripreneurs bring to the table. The discussion highlights the importance of enabling environments, overcoming barriers like infrastructure and access to capital, and the significance of knowledge sharing.

Listen in to discover how empowering youth can shape the future of agriculture in Africa. The episode also emphasizes the power of networking and strategic positioning for young professionals aiming to make a difference in the agricultural sector.

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So, what can we learn from global food brands that have successfully built recognizable and trusted identities? Let's break it down.

First, let's talk about Dangote Group. Dangote has established itself as a dominant player, not just in agriculture but across multiple industries. What's the secret? Consistency in branding. From product packaging to marketing campaigns, their identity remains the same, making them instantly recognizable. This is something many agribusinesses in Africa overlook—the power of consistency in messaging, design, and positioning.

Next, we look at Nestlé and how they adapted their marketing to fit African cooking styles. Instead of using a one-size-fits-all approach, Nestlé tailored its branding and communication to resonate with local consumers. This is a key lesson—understanding your audience and localizing your messaging can set you apart.

Then there's Olam Agri, which has positioned itself as a sustainability-driven agribusiness. In today's market, consumers and investors are paying more attention to sustainability. Olam Agri didn't just adopt sustainability as a practice, they made it part of their brand story, which helped them stand out and build trust.

So, what's the key takeaway? African agribusinesses must be intentional about branding. Whether it's through consistency, audience-centered messaging, or sustainability, branding is what makes your business visible, credible, and competitive.

At Let's Talk Agriculture Limited, we help agribusinesses develop strong branding, marketing, and communication strategies that position them for success. If you're struggling with differentiation, now is the time to start building a brand that lasts.

Tune in to this episode to learn how you can apply these lessons to your agribusiness. Let's make African agribusinesses impossible to ignore!

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💫Why storytelling and strategic communication are essential to maximizing CSR impact.

💫 How effective CSR initiatives build credibility, customer loyalty, and long-term brand equity.

💫 As a leading agribusiness communication firm, we help brands craft compelling narratives, showcase their impact, and position themselves as industry leaders through CSR. If your brand is investing in CSR but struggling to communicate its impact, Let's Talk Agriculture Limited is your trusted partner. We specialize in sustainability communications, branding, and media strategies tailored for the agricultural sector.

Get in touch with us: partnerships@letstalkagriculture.com

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[00:00:52] Sharon Idahosa: So, here's a quick information for us. We will be rounding up the Let's Talk Agriculture podcast show for the year in [00:01:00] October and maybe stretch to November. Because we are trying to prepare for our year end vaccine, and if you'd like to be a part of it, please do well to reach out to us. Send an email to hello@letstalkagriculture.com.

[00:01:12] Sharon Idahosa: Now for today's episode, we will be looking at how the Zero Hunger Coalition is mobilizing Agri food systems actors to end hunger and malnutrition. Now, zero hunger is part of the SDGs and it must be addressed. So to help us learn more about the Unifying Effort, join me in welcoming Francine Picard, Director of Partnerships at Shamba Centre for Food and Climate.

[00:01:39] Sharon Idahosa: Hello, Francine. Thank you so much for joining the show today. I hope you've been well.

[00:01:42] Francine: I'm fine, Sharon, and thank you for having me today.

[00:01:45] Sharon Idahosa: It's a pleasure to have you here. When I saw your profile, I just thought, yeah, maybe we could connect. I, to be honest, I wasn't looking at the Let's Talk Agriculture podcast.

[00:01:54] Sharon Idahosa: I was trying to be very biased because I have A podcast for women. And I thought that, yes, maybe I [00:02:00] should have you on my personal podcast, but at the end of the day, we found ourselves here, which I think is amazing. So, thank you once again for joining LTA podcast. So, to get this episode started, maybe you can just give us an overview of what the Zero Hunger Coalition is all about.

[00:02:17] Sharon Idahosa: What is the inspiration behind this and why now?

[00:02:21] Francine: Thank you, Sharon. Before I start talking about the Zero Hunger Coalition, I just want to reflect on You Wanted Me as a Woman, and I think that the Shamba Centre, the organization that I'm one of the co-founders, actually has an amazing story, because it's all about three amazing women.

[00:02:38] Francine: Sometimes it's also nice to recognize who we are, uh, that's joined forces all together to say, okay, let's work on, we have been working on the issue of ending anger, but let's put our forces all together to see, to then try and change things the way that we want to change it. Let disrupt the system the way you [00:03:00] think we are able to achieve it.

[00:03:01] Francine: So the Shamba Center is a new organization. We have two years of existence and then we are drafted by the passion and some of the passion actually is quite huge because it's all about How we can ensure that we are bringing idea, bold idea, and, and how we can move with all our idea to change things. So one of the initiatives that we thought could also respond to that quest is the Zero Hunger Coalition.

[00:03:29] Francine: So the Zero Hunger Coalition actually has been, uh, created, uh, as a response to the urgent global needs to address hunger and malnutrition. As you know, we are facing a huge amount of people. People now more than 700 are going to bed hungry. And this is really outrageous, is not acceptable. But this is also the reality.

[00:03:50] Francine: And I think that's, uh, the whole world gather together in 2021 during the work. UN, United Nations Food Systems Summit and say, what can we do together to actually

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[00:00:41] Sharon Idahosa: Hello, beautiful people. Welcome to the Let's Talk Agriculture podcast show, where we share the happenings, the trends and the opportunities in the agriculture sector. Now in today's episode, we will dive into poultry farming. A thriving business opportunity in Nigeria and, of course, across Africa. So while many [00:01:00] young people are super eager to jump into this lucrative field, it is crucial to understand some of the challenges that are involved, including the health issues, the And even mortality rates.

[00:01:14] Sharon Idahosa: So joining me today is Goldbold Chukwuebuka, a young entrepreneur who is excelling in the poultry industry and still experiencing the downside associated with poultry farming. Now we will uncover the essential knowledge every aspiring poultry farmer should have in order to succeed and sustain their business.

[00:01:36] Sharon Idahosa: Now, thank you so much for joining today, Chukwuebuka. I would really, really love to hear about your journey into the poetry, uh, into poetry farming. Please say hello to our guests, uh, audience rather. Thank you.

[00:01:49] Godbold Chukwuebuka: So, hello. By the way, my name is Godbold Chukwuebuka, not Chukwuebuka.

[00:01:53] Sharon Idahosa: Oh my, my apologies, my

[00:01:56] Godbold Chukwuebuka: apologies.

[00:01:57] Godbold Chukwuebuka: Godbold, Godbold, Godbold [00:02:00] Chukwemeka.

[00:02:04] Sharon Idahosa: Ah, thank you. And to think that I was actually singing with the name before and, and now I missed it. My apologies for

[00:02:13] Godbold Chukwuebuka: this. Thank you.

[00:02:14] Sharon Idahosa: It's a pleasure to have you here. So please tell us your journey to go farming.

[00:02:18] Godbold Chukwuebuka: So basically, it all started while I was in university. That was my 300 level, about entering second semester, 3 11 20 18.

[00:02:27] Godbold Chukwuebuka: Entering about entering 400 level. So we had this program in our school then with Central Bank of Nigeria under CDC, Southeast Entrepreneurship Development Center. So they came to empower We the students, about entering year, they came to empower us based on agribusiness and management, because that was what I studied.

[00:02:46] Godbold Chukwuebuka: The school. I studied agribusiness and management. So it was a three month program, was a three month program. The. It's going to go aspect of it is a second one to the practical aspect of it and th

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[00:00:19] Sharon Idahosa: Who knows? Trust, trust me when I tell you there will always be challenges. There will always be risks. Seems like we have a lot in common. Welcome to the Let's Talk Agriculture podcast show. And of course, it's your favorite girl, Sharon Idahosa.

[00:00:44] Sharon Idahosa: Hello, beautiful people. Welcome to the Let's Talk Agriculture podcast show. I want to appreciate all of my listeners for being patient with me for the past two months. I mean, I really appreciate your support. So I had to go on a short break to welcome my little princess to the world. And I'm back now to, you know, bring fresh [00:01:00] episodes your way. So if this is your first time listening to the podcast, my name is Sharon Idahosa.

[00:01:06] Sharon Idahosa: And I am the founder of Let's Talk Agriculture Limited, a public relations and communications firm specializing in agriculture. Now, Let's Talk Agriculture handles everything about your agriculture business. So if you're ready to build your brand, kindly get in touch with us at hello at letstalkagriculture.com

[00:01:25] Sharon Idahosa: The website and email link will be available. So today my message is simple. I want to share with you all the impact of podcasting on your agriculture communication. So yes, you are an agricultural business founder and you run your own business, or you are an entrepreneur looking to connect and share your message with a wider audience.

[00:01:49] Sharon Idahosa: Podcasting is one of the best ways you can do that. Now in agricultural communication, podcasting has emerged as a powerful tool or a medium to, you [00:02:00] know, share valuable insights, engage your audience and establish leadership and even showcase your business. You know, it allows you to freely connect and give to your target audience.

[00:02:12] Sharon Idahosa: Making a mark in their lives, positioning your expertise right in front of them and becoming a go to person when they decide to buy. You see now podcasting can do a whole lot and in not just communicating your brand message or connecting with your target audience, it can also set you up for life. Now here are some of the key reasons.

[00:02:34] Sharon Idahosa: Podcasting matters for your agriculture communication. Number one is that it helps you reach a global audience. Now, podcasting helps you to connect with more than just your target audience. You get to connect with farmers, researchers, industry professionals, Consumers and a lot more it doesn't just limit you to just your target audience It helps you to connect with more people more people [00:03:00] from across the globe get to listen and hear about you about your brand So leveraging podcasting will help you connect to a global audience Another one is that it helps you to build credibility now credibility is something that You need as a business owner, it is something that you need for your business.

[00:03:17] Sharon Idahosa: So one of the best things that podcasting can do for you is to help build credibility. And that's one thing, like I said, that you need. Now, through podcasts, you get to share your insights, industry trends, engage with industry experts via your podcast. And this will help you to position yourself as a A trusted authority in the field.

[00:03:37] Sharon Idahosa: Now, let's talk agriculture limited is a public relations and communications film, but yes, we have the let's talk agriculture podcast. And very soon you're pushing out the let's talk agriculture TV show.

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[00:00:42] Sharon Idahosa: Hey, beautiful people. Welcome to the technology series, where we explore the innovative solutions and trends

[00:00:48] Sharon Idahosa: that are shaping the future of farming and agribusiness. I'm excited to bring the first episode of the technology series your way, because today we will be hearing from an [00:01:00] agritech startup making waves in the poultry farming industry. And believe me when I say you don't want to miss this one. So sit tight

[00:01:07] Sharon Idahosa: and enjoy this podcast interview. Meanwhile, if you haven't checked out the brand management offering, let's talk agriculture has in store for you, then you should really go see it because there is something for you as an agri SME, as an agri MSME and as a business. So do well to visit letstalkagriculture.com

[00:01:28] Sharon Idahosa: to get started. Now back to today's episode, we are going to be looking at the significance of decreasing feed costs and improving productivity in poultry farming. Now our poultry farmers in Nigeria are faced with high cost of feed that is leading to business closure and increase in the price of eggs.

[00:01:51] Sharon Idahosa: I mean, we all eat eggs in Nigeria. I mean, So many people do, so this is a major challenge for us and this is a challenge [00:02:00] for many poultry farmers and even consumers. I believe that at the end of this episode we would have gotten a solution to the major challenges of our poultry, our poultry farmers are dealing with.

[00:02:13] Sharon Idahosa: I mean this podcast is to help you get, you know, solutions and that is why we are here today. But before we get started. Before we get there, join me, welcome our guests for today's show. Mfon Uwa, the founder and CEO of Yiieldy. Hopefully I got your name correctly.

[00:02:34] Mfon Uwa: Yes, you do.

[00:02:36] Sharon Idahosa: Thank you so much for joining the Let's Talk Agriculture podcast.

[00:02:39] Sharon Idahosa: How are you doing today?

[00:02:41] Mfon Uwa: I'm fine Sharon. Thank you for having me.

[00:02:44] Sharon Idahosa: It's a pleasure. I mean, it's really amazing to have, um, the founders of Startups. I mean, I like to see founders doing amazing things in the agriculture space. You know, so many technology coming to the picture, but yeah, we want to see how [00:03:00] that technology is really transforming the agricultural sector because the agricultural sector has so much to offer and we have to make sure that technologies play a crucial role in advancing the agricultural industry.

[00:03:14] Sharon Idahosa: So thank you for your contribution. And I'm glad to get this episode started and hear your story and what you're doing in your company. So thank you once again for joining the show today.

[00:03:24] Mfon Uwa: You're welcome, Sharon. Thank you for having me.

[00:03:27] Sharon Idahosa: It's a pleasure. So tell us what is the inspiration behind Yiieldy and the development of

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In this episode of the Let's Talk Agriculture podcast show, Sharon Idahosa discusses with Ayooluwa Okunjolu of EdenLife the different ways we can deal with Unhealthy relationships with food.

As much as we agree that food is life, and food is health, there are a lot of people who have an unhealthy relationship with food and this episode will serve as a guide to building a good food relationship.

In this episode;

You'll learn about unhealthy food relationships, and how to know if one is dealing with this.

You'll learn key strategies for maintaining healthy food relationships.

Don't be left out! Share this episode with your friends, network & family.

You can follow us on all our social media channels.

Linkedin

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In this week's episode, we discussed how we can provide good nutrition in rural communities as many low-income countries rely more on staple foods and less on fruits, vegetables, and animal-source foods than high-income countries.

We were privileged to have Oumar N'diaye Director of Africa, Business Development of Nutrition International to share his knowledge and of course the best ways we can have good and nutritious food.

Some of the questions tackled in this episode;

1. What role agriculture plays to increase the availability and access to nutritious food in rural areas?

2. How to utilize nutrition education to improve household nutrition.

3. A lot of people know the kind of food to eat but still avoid eating them. What could be the cause?

Listen to our host, Sharon Idahosa as she discusses with Oumar N'diaye in the food and nutrition series.

To stay up-to-date, you can follow us on our social media platforms.

LinkedIn

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In our previous episodes, we've discussed robotics in agriculture, and satellite imagery, and now we are looking into IoT- Smart Farming.

We had the opportunity to discuss with a senior executive in Agri-Tech from Kisan Sanchar, Rishya Pankaj

who shared

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He revealed to us the sales and marketing strategies that you can apply to position your agribusiness for rapid growth.

If you haven't been investing in your marketing or you do not know how to draw up a strategy for your agriculture business, then you should listen to this podcast.

For sponsorship, advertising & collaboration, please send an email to hello@letstalkagriculture.com

We remain your preferred agriculture public relations & communications company.

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In this episode of the Let's Talk Agriculture podcast show, we discussed the business of exportation to give us a better understanding of the exportation business.

We were privileged to have AFEX's VP of Commercials, Debajyoti Bhattacharyya on the show where he shared deep facts as regards the Nigerian agriculture sector, and better ways we can maximize our opportunities in the areas of export of agro-commodities.

Take a deep dive into the resources he shared with us.

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In this week's episode, we had the opportunity to seat with Arable's Chief Revenue Officer who shared his thoughts with us and the ways we can manage the threats in the food chain.

Vilas Rao discussed;

• What the food chain is all about in the simplest way possible.
• He discussed the major threats in the food chain.
• And the roles we play in averting the threats in the food chain.

He was kind enough to share some resource materials to help us learn and understand this topic greatly.

Please check this out....https://www.arable.com/blog/

.............................................................................................................................

To learn more about what we do, explore our website herehttps://letstalkagriculture.com

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This episode of the Let's Talk Agriculture podcast show was a request by one of our listeners who is feeling the heat the war between the Russia-Ukraine crisis is causing in Nigeria.

As of 2022 agriculture was employing about 70% of the labor workforce of the Nigerian population and in 2022 has contributed about 22.36% to the GDP. This alone shows that agriculture remains the foundation of the Nigerian economy and many others.

To discuss this topic on a global scale, had a seat with the Chief Executive Officer of the African Fertilizer and Agribusiness Partnership (AFAP) to share and guide us on the way forward

Tune in to listen to Sharon Idahosa, the host, and Michael Sudarkasa, our guest for today's show.

Stay updated with our activities by following us on social media

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Linkedin: https://www.linkedin.com/company/lets-talkagriculture/

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YouTube: https://www.youtube.com/channel/UCjTYhvTHoX4WEaHBdoeARng

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Episodes are available on Spotify, Apple podcasts, Google podcasts, SoundCloud, Amazon music, Boom and more.

To learn more about our sponsor for the month, visit www.agromarketsquare.com

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To make this happen, we brought on the show an expert in Robotics and a key player in the agricultural sector. Ana-Maria shares her insights on the major pain point of farmers that robotics has come to solve.

She also highlighted that robotics has not come to take away the jobs of people.

Learn more about our sponsor by visiting Agro Market Square

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We invited Chidinma on the show to guide us gradually into Food Allergens as this is a major topic of discussion when it comes to Food Safety.

We were able to understand that food allergies can occur when the immune system mistakenly treats protein food as a threat. Some of the common food identified to cause food allergies were milk, eggs, sesame, fish, etc.

Listen to this episode to learn more about how we can deal with food allergens in developing countries.

Learn more about our sponsor for this episode by visiting https://agromarketsquare.com

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In this episode with the co-founder of Snapper Future Tech, Naresh Jain

You'll learn the importance of technology in simplifying supply chain processes.

You'll learn from his experience in the technology industry, the challenges he faced, and more.

This is very important for those that are in tech, the challenges you're going through, don't change anything about you.

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In our previous episode, we were able to identify the cracks in the supply chain system, and now we have taken a step forward to understanding how we can simplify the supply chain processes using technology.

The use of technology has played a key role in advancing the agricultural sector. To understand how technology can help simplify the supply chain processes, we were able to get in touch with Brinton Baker, the VP of Global Marketing at dFarm.

dFarm integrates your entire ag supply chain heuristically from farmer to retailer to deliver unprecedented transparency and efficiency.

Their distributed (blockchain) ERP reduces waste while making possible precision tracking and tracing and a dynamic trading platform.

Follow dFarm on LinkedIn.

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